Preventing Failure in Composable Commerce: The Road to Success
“Were you miss-sold a composable commerce project between 2020 and 2023?”
“Have you been involved in a composable commerce project at work that was no fault of your own? We at composable commerce lawyers 4 you, can help.”
Across the evolving digital commerce landscape, one trend is clear: Composable commerce is rapidly gaining traction. But just as quickly as these solutions emerge, we find numerous projects faltering or stalling outright. At Cabiri, we're often called upon to rescue struggling initiatives and to help companies breathe life back into their composable solutions.
Understanding and deploying a composable commerce solution is not as daunting as it seems. Some companies, discouraged by reports of early failures, erroneously conclude that it's difficult to do it right. On the contrary, the principles of composable commerce are straightforward: it’s about choosing the best technologies and assembling them to fit your unique business needs.
It's about creating a system that can be easily modified and enhanced over time, responding swiftly to market shifts and customer expectations. In essence, getting composable commerce right is less about mastering complex technologies and more about understanding your specific needs and adopting the right tools to meet them.
“Successful composable commerce projects use technology in the service of a compelling customer experience.”
When it comes to navigating these challenges, the first misconception we encounter is that the journey to composable commerce is a years-long marathon. In reality, a well-executed project should take anywhere from two to six months, not years. Overextended timelines often indicate a misunderstanding of the process or a lack of clear strategic vision. We typically see SIs building these sites as if they were monoliths and not taking into account the interactions of the tools they are integrating.
Successful implementations require a phased approach. This begins with defining clear business objectives, followed by a careful selection of technology partners, and ends with a disciplined deployment and continuous optimization. Dragging this process into years not only leads to escalating costs of licences and resources, but also increases the risk of missing the changing market trends and customer preferences.
Another common failing is trusting the experience the Systems Integrator (SI) tells you it has is accurate. Many SIs profess to being composable or MACH experts and even talk at length on the subject. We recommend digging a little deeper when picking an SI to work with. Ask them how many composable projects they have successfully delivered, not just the ones they are still working on, and then look at the time taken for delivery. A proven track record of delivering successful composable projects is a good benchmark for quality.
At Cabiri, we believe in cutting through the complexity to deliver streamlined commerce solutions. Our success in turning around struggling projects lies in debunking these misconceptions and offering a clear, pragmatic approach.
Let us help you unlock the true potential of composable commerce, moving you to the creation of a flexible, responsive digital commerce platform that suits your unique business needs and keeps you ahead of the market curve. In the world of composable commerce, success is not measured by the length of the journey, but by the effectiveness of the solution. And that’s something we at Cabiri deliver every time.
