The Hidden Cost of Legacy Systems in Commerce, and How Launch Can Change the Game

As we ride the gradual upturn in the economy, a particular concern echoes in the corridors of businesses globally: how to save money? Interestingly, this topic takes precedence over even the age-old favourite – how to boost revenue in the coming year.

One might wonder, why this surge in interest in cost saving, especially across tech. The answer lies in the obscure corners of legacy systems that have been silently draining company resources. Especially in the realm of commerce, the inefficiencies and constraints of outdated or inappropriate technology can leave a conspicuous dent in the potential revenue stream.

Legacy Systems: The Silent Threat in Today's Commerce Landscape

The substantial impediment posed by legacy or inappropriate systems is often overlooked. These systems, though seemingly functional on the surface, are a veritable straitjacket on a business's potential. As technology rapidly evolves, they become increasingly incompatible with modern tools and applications, leading to a domino effect of inefficiencies. The integration challenges alone can be a nightmare, often necessitating patchwork solutions that are neither secure nor scalable. Such systems not only inflate operational costs due to frequent maintenance and workarounds but also compromise agility – a key element for growth in today's dynamic environment. The lost opportunities from missed market adaptability and the tangible costs of maintaining these relics combine to form a covert drain on resources. The verdict is clear: sticking with legacy systems is akin to trying to win a Grand Prix with a horse-drawn carriage.

To address this lurking challenge, we introduced "Launch". A composable platform meticulously crafted to overhaul the commerce landscape. Our goal was straightforward: to design a system that not only proffers immediate cost savings but also equips businesses with the requisite tools to amplify their revenue streams.

So, what puts "Launch" at the Forefront of Commerce?

1. Composable Advantage:
   At its core, Launch is an amalgamation of premium components. By harnessing the prowess of Commerce Layer, Sanity CMS, and Algolia Search, it extends unparalleled flexibility and customisation options. And the cherry on the cake? All this comes without the exorbitant overhead synonymous with conventional platforms.

2. High-speed Performance:
   Hosted on Vercel, Launch promises a performance that can be aptly described as lightning-fast. A brisk site, coupled with minimal bounce rates, ensures the menace of cart abandonment - often resulting from lethargic checkout processes - is curtailed. The equation is simple: brisker experiences are directly proportional to heightened conversions.

3. Search Efficiency:
   With Algolia under its belt, Launch redefines search efficiency. Customers can effortlessly find their desired products, thus refining the user experience and propelling sales.

4. Content Mastery with Sanity:
   Dive into the world of content management without the chaos. With Sanity, curate consistent and compelling content that not only captivates the audience but also accentuates revenue.

5. Powerful Commerce with Commerce Layer:
   Fragmented integrations should be consigned to the past. Embrace Commerce Layer's cohesive approach that seamlessly integrates diverse operations, thereby enhancing efficiency and reducing costs.

To simply label Launch as another commerce platform would be an understatement. It is a paradigm shift, a transition towards a modernised approach to commerce, which guarantees scalability, unmatched efficiency, and tangible cost savings from the get-go.

So, as we stand on the cusp of commerce evolution, the question arises: are you poised to experience its future?