GLOBAL TOY MANUFACTURER: PIONEERING COMPOSABLE COMMERCE IN EUROPE
ABOUT
This renowned name in the world of toys, has been igniting the imagination of children for decades. With a wide range of products that span from traditional to tech-infused toys, they have a significant presence across multiple continents. While rooted in traditional manufacturing they have always been at the forefront of innovation, ensuring it meets the evolving demands of the younger generation.
THE CHALLENGE
Despite their monumental success in the toy industry, the digital age brought forth challenges. Transitioning from a legacy Oracle Commerce Platform to a modern digital space became essential. A seamless transition was essential, ensuring not only the integration of modern solutions but also the preservation of the brand's core values and identity.
THE SOLUTION
Cabiri seamlessly integrated with the brand's mission. Reinventing the backend with robust serverless microservices became pivotal for a foundation to enable enhanced the checkout experiences and ensuring the manufacturer's vast range of toys were accurately and efficiently available online.
While the technical foundation was crucial, delivering a user experience that mirrored the joy and creativity synonymous with the brand was essential. The migration process was split into two strategic phases, allowing the brand to provide incremental value throughout the transformation. The initial phase focused on product display pages and search functionalities. The next phase broadened the digital experience, encompassing all other aspects. Concurrently, efforts were channelled into unifying the brand's various online touchpoints into one cohesive platform.
The partnership didn't stop at just establishing a digital platform. Cabiri further assisted in integrating additional functionalities to enhance the shopping experience. Payment solutions like Adyen were incorporated, streamlining the checkout process. This was complemented by the introduction of a loyalty programme and the conceptualisation of an in-store application.
Dan Kain, CTO
“Our partnership was about more than just technology. It was about crafting an online space that resonates with a brand cherished by generations. The team was committed to ensuring a seamless transition while reflecting the brand's legacy and future vision. The result is a digital platform that not only meets today's demands but sets the stage for continued growth.”
THE FUTURE
With the newly established digital platform, they are well-prepared to adapt and evolve in an ever-changing digital landscape. Their transition to a modern, composable system offers them the agility to swiftly respond to market changes and the flexibility to incorporate emerging technologies. As they continue to expand their online presence, the focus remains on delivering unmatched experiences to their audience, ensuring the brand's cherished legacy thrives in the digital age. The seamless fusion of play and commerce offers a dynamic user experience, setting the stage for them to continue their legacy of innovation in both toy manufacturing and digital evolution.