H&M: STITCHING PROMOTIONS INTO THE FABRIC OF COMPOSABLE COMMERCE
ABOUT
Founded in 1947, H&M has solidified its place as a global leader in fashion. Operating in over 74 countries with thousands of stores, the brand not only promises affordability but also quality and style. As a trailblazer in the fashion world, H&M continuously strives to integrate the latest technological advancements to enhance their customer experience.
THE CHALLENGE
H&M's ambition to offer a seamless and enhanced shopping experience to its global customer base drove the need for a shift. Their team was already in the process of migrating from SAP Commerce Cloud to commercetools, a move that promised flexibility and scalability. However, an integral part of this transition was the promotions system, a core element that can make or break the shopping experience.
THE SOLUTION
Cabiri, with its rich expertise in composable commerce, was brought on board to specifically address this challenge. Drawing from our extensive experience with integrating commercetools and Talon, we took on the task of seamlessly integrating the promotions system. The integration was not only executed swiftly but also showcased to the business the transformative capabilities of modern digital platforms.
Furthermore, our role wasn't confined to mere integration. Cabiri actively consulted with H&M, providing insights and guidance on the broader landscape of composable commerce. This ensured that the brand was not only adopting a new system but was also equipped with the knowledge to leverage it to its maximum potential.
Rex Bigger
“Our work with H&M highlighted the power of combining industry expertise with advanced technology. We were focused on a swift and efficient integration of the promotions system, and in the process, showcased the potential of composable commerce. It's partnerships like these that drive innovation and set the stage for future growth.”
THE FUTURE
H&M, now equipped with a robust and agile promotional system, is poised to offer its customers more tailored and dynamic shopping experiences. This transition marks just the beginning of H&M's journey into the realm of composable commerce. With the foundation laid and a partnership with Cabiri, the brand is set to further explore and harness the myriad possibilities that this digital approach offers.