Klaviyo
"Create personalised customer experiences across email, SMS, mobile push, and more with real-time data and AI-driven insights." - Klaviyo
Klaviyo (pronounced clay-vee-oh) is a marketing automation platform that empowers businesses to cultivate enhanced digital relationships and personalized customer experiences. Klaviyo facilitates email and SMS marketing, enabling brands to establish meaningful connections with their customers.
Features include:
Unifies customer data and channels into a centralized platform
Utilizes data to personalize marketing content and precisely target campaigns
Monitors the customer journey to assist businesses in achieving repeat purchases
Generates automated email flows based on customer behavior, purchase history, and other relevant criteria
157,000+ companies use Klaviyo’s data-driven marketing tools to connect with their customers and grow on their own terms.
Founded in 2012 by co-founders Andrew Bialecki and Ed Hallen. They spotted a pattern. Companies had plenty of data, but were unable to answer fundamental questions about their customers. Klaviyo is inspired by “clavija”, a Spanish word for mountaineering pins, also called pitons. These pitons support climbers as they ascend, and catch them if they fall. Klaviyo liken their customers to mountaineers. With a goal is to support and accelerate their climb to the summit.
“Klaviyo provides the tools and playbooks for any creator to have more control, more ownership. It doesn’t matter if you create products, services, or content - or some of each. We believe the best products and creations can and should win.” — Andrew Bialecki, Klaviyo co-founder
